Beyond the
Theatre
Extending the film's evidence into an interactive app and a card game — turning a nationwide theatrical event into a lasting conversation.
Two products, one mission
We propose extending The Story of Everything beyond the theatre with two companion products — a mobile app and a card game — that carry the film's evidence into homes, classrooms and conversations long after the credits roll.
The Companion App
Watch the film, then pull the thread — an X-Ray layer turns any scene into a guided, science-rich deep dive.
The Card Game
A 75-card trivia game where every answer teaches — ask on the front, learn the real science on the back.
The look we'll carry across both
Both products inherit the film's identity directly — a single, cinematic system so the app and the game feel unmistakably part of the same world.
of Everything
Cosmos
The theatrical look, carried whole. Full-bleed cosmic imagery, a near-black void, antique gold as the single accent, and a parchment serif voice. Awe-driven and cinematic — it sells the wonder first, then the evidence.
- ✦ Void-black canvas · cosmic full-bleed imagery
- ✦ EB Garamond display · Inter for interface
- ✦ Antique gold accent, used sparingly
A built-in audience,
ready to go deeper
The film arrives with a national platform and a team with a proven box-office record. These two products turn that momentum into a durable, year-round relationship.
Faith & Curious Families
Households who follow the film's themes and want to keep exploring together — the core retail and gift buyer for the game, and the everyday app user.
Students & Educators
High-school and college classrooms, youth groups, and homeschool networks seeking a credible, discussion-ready resource on science and origins.
The Theatrical Audience
Everyone who sees the film during its nationwide theatrical run — a captured, motivated audience to convert from a single screening into an ongoing relationship.
Watch the film.
Then pull the thread.
The film raises a hundred questions it can't fully answer in 100 minutes. The app is where the curious go to chase every one of them — built around an X-Ray layer that turns any scene into a doorway. A science-rich rabbit hole, by design.
One app, built around the X-Ray
Watch in-app
Stream the full film plus extended interviews — the home base the rest of the experience grows from.
X-Ray, synced to the scene
Pause on any moment and the app surfaces the topics, people and ideas on screen right now — pinned to the exact timecode, exactly like Prime Video's X-Ray.
Rabbit-trail deep dives
Each topic opens a short, narrated explainer with stats, diagrams and citations — then links onward to the next thread worth pulling.
Meet the experts
Tap any contributor to watch every moment they appear, read their bio, and jump to the research behind their claims.
Your personal trail map
Everything you explore is saved into a growing constellation of topics — your own map of the universe's biggest questions.
Share & discuss
Send a trail to a friend, small group or class, with discussion prompts built in — turning a solo rabbit hole into a conversation.
How it works in real life
The same engine adapts to wherever the curiosity strikes — a late-night rabbit hole, a classroom, a dinner table, a commute.
Walking out of the theatre
That night they reopen the film, scrub to the scene that stuck with them, and tap X-Ray to finally chase the answer it raised.
In the classroom
A teacher assigns a chapter's trail; students explore the evidence on their own, then the class debates what they found together the next day.
At the dinner table
One person shares a trail, everyone races the daily question — and the card game picks up exactly where the app leaves off.
On the commute
Offline study packs and a daily prompt keep the film's ideas turning over between viewings, no connection required.
Ask the universe's
hardest questions.
A trivia card game in the spirit of Trivial Pursuit — but every answer is a teaching moment. Ask on the front, learn on the back. The film's evidence, around the kitchen table.
Ask on the front
A single, intriguing question drawn from one of six categories — designed to spark a guess and a debate.
Learn on the back
The answer, plus a short "Dig Deeper" note that teaches the real science behind it.
Collect all six
Win by answering across every category — leaving the table having actually learned something.
A taste of the 75-card deck
The game format — the boxed set
The Collection — the boxed set
Retail flagshipThe premium gift edition: a 75-card deck across all six categories, a foil-stamped box, and a slim rulebook. Built for the shelf, the gift table, and the family that wants the whole journey.
- ✦ 75 cards · 6 categories · 3 difficulty tiers
- ✦ Premium retail & ministry-store price point
- ✦ Natural film tie-in & holiday gift SKU
Where the evidence
gets made.
A private console — built and included at no additional cost as part of this engagement — that lets your team gather, rate, refine and approve every question, answer, deep dive and layout before it ships. One source of truth feeding both the app and the game.
Not public-facing — a working tool for editors, scholars and approvers to coordinate the content pipeline end to end.
One tool, six jobs — from first submission to final sign-off.
- Gather submissionsContributors and scholars submit questions, answers, sources and clips into one queue — tagged by category, chapter and difficulty.
- Rate every answerScore each item for accuracy, clarity and engagement, so the strongest content rises to the top of the deck and the app.
- Feedback in-threadEditors and subject-matter experts discuss each item inline, with a complete comment history attached to the content itself.
- Approve content & layoutSign off on both the words and the visual layout — card faces, deep-dive screens — before anything is locked for production.
- Edit, approve or reject Q&ARefine wording in place, approve, request changes, or reject — every question and answer reviewed before it reaches an audience.
- Roles & audit trailPermissions for contributors, editors and approvers, plus a full record of who changed, rated or signed off on what.
Your expertise in, vetted content out
The console is how we coordinate with your team — turning Discovery Institute's scholarship into polished, on-brand content, without email threads and runaway spreadsheets.
Sell it at the checkout.
The first and best place to sell the app and the game is the moment someone buys or rents the film. We launch on a custom Shopify store and attach both products as checkout add-ons — turning one transaction into three.
Why average order value is everything
Paid acquisition for a single rental rarely pays for itself. The economics only work if each acquired customer is worth more — which is exactly what add-ons do.
Start at the film's checkout
At launch, home-video buyers and renters check out through our custom Shopify store — the warmest possible moment, when intent is already at its peak.
Raise the average order value
We attach the card game and the app as one-tap add-ons, so a $14.99 purchase becomes a ~$69 order — without finding a single new customer.
Make the CAC pay back
We've already paid to acquire that customer. A higher AOV turns a break-even rental into a profitable order — the difference between a campaign that loses money and one that scales.
One transaction, three products
What the buyer sees on the custom Shopify store — the film in the cart, with the game and app offered as one-tap add-ons.
Surface at the right moment
Once the film is in the cart, relevant add-ons appear inline — “complete the experience” — never interrupting the purchase.
One tap to add
Items drop straight into the existing order. No second checkout, no re-entering payment — friction is the enemy of attach rate.
Bundle to nudge up
A discounted Watch + Play bundle makes the larger basket the obvious choice, pulling AOV up further.
Measure & tune
Track attach rate and AOV per order, and adjust offers and pricing — from the same content console.
From greenlight to launch
in six months
Both products are built in parallel — the card game ships in four months, the companion app in six. The content console comes online first, so vetted, approved material flows into both from day one.
What it takes to build both
Two paid tracks, costed by subtotal — each already including the internal content console, which we build and provide at no additional cost.
The film opens the question. These two products are how the audience keeps asking it.